The Importance Of Instagram For Marketing Your Business
When discussing the use of social media as a marketing tool for
business, generally it is only the big names such as Facebook and
Twitter that grab the spotlight. The reasons are obvious. They are the
most popular social media platforms with a fan following running into
millions. Which entrepreneur wouldn't want to capitalize on such an
expansive following for his business?
However, there are many more lesser-known social platforms that do equally well to promote your business in the online marketplace. Instagram is one to name. Instagram offers you an easy way to not only grow your business but also to reach your targeted audience. This article discusses why your business should leverage Instagram as a marketing tool.
There Are More Active Users Than You Think
Instagram
has managed to earn more than 150 million active users. The number
might still be smaller than that of the two social media biggies
mentioned at the start, but what must be noted is the time period in
which it has managed such growth. It made its debut only in 2010; so,
that is truly commendable. It also shows promise for future growth.
The Business-Like Feel
If
compared Facebook and Twitter tend to be more personal. Instagram has a
business feel to it. This is where 70% of the world's leading brands
play. It means some serious business. A survey showed that Instagram
users tend to share, like and comment on brand postings far more often
than that observed on other social media sites. If you loved this posting and you would like to get far more info with regards to Real Instagram Followers kindly go to our own web site.
Visual Appeal
The ability to share stories and experiences visually through visual content is also a factor that continues to add users to this social site. Consumers prefer visual content because it is easier to read, understand and share rather than having to sift through pages and pages of content. On Instagram, you can post high quality photographs and videos that are authentic to your business. You can use such visual content to tell the story of your business and to build a personality for your business. You can use it to showcase what happens behind the scenes adding transparency to your business.
Flexibility in Editing
With
Instagram, you do not only have an opportunity to upload original
photos and videos, but also edit them to make them most relevant to your
business. The filters allow you to add the effects you want by playing
with colors, vignettes and lines. All this can help establish a strong
brand appeal for your business without really costing you much.
It Is For All Businesses
When
you consider Instagram and the visual content it works with, the first
thing that comes to mind is that it is best suited for product-based
companies. They could possibly put up photographs of the products they
are selling or product demo videos. The use of Instagram is not
restricted to a particular business. Product and service-based
businesses can use this social media platform alike. How you use it
relies heavily on your creative ability.